The Omnipresent "Mom"

What the hell is it with all these banner ads about "a Mom" or "a New York Mom"? You know what I mean:

• "New York Mom lost 50 pounds [or 47 or 49 -- it changes] by following this ONE RULE."
  
• "Learn the trick, discovered by a mom to turn yellow teeth white for under $10."
  
• "Mom from New York combined two items and lost wrinkles in 7 days!"
  
• My favorite: "Obama wants Moms to go back to school!" (Yep, part of his critical Put Down That Baby, Bitch, and Get an MBA Act of 2009.)
  

Who the fuck is this "Mom," telling us how to become a Master Race of slim, smooth-skinned and sparkling smiled supermen? Why's Obama giving her a scholarship? Doesn't she know enough already? It sounds more like she needs a desert island -- preferably with an active volcano -- where she can conquer the world or something. What does her kid think of all this? Maybe she's experimenting on the kid? Whatever. I'm long past the point where I want New York Mom to chill out and take a vacation.